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Up Your Alley
Sunday, July 31, 2016 11am to 6:00pm

On Dore Alley between Howard and Folsom, continuing on Folsom from 9th to Juniper and the adjoining block of 10th St. San Francisco, CA

Up Your Alley® is only for real players – and not for the faint of heart – where leather daddies rule the streets of San Francisco’s South of Market district. Of course, if rubber, sportswear, biker gear, skinheads, punks, or any variety of built, hairy men turns you on, then we’ve got it. You won’t find a filthier event in the States. If you’re into it, there’s a scene for you. So, don’t get left out.
Located in front of the legendary Powerhouse bar, nearly 15,000 fellow leather men and fetish enthusiasts engage in BDSM play at over 50 adult vendor spaces! Spanking, punching, whips and floggers, bondage, domination and submission, creative watersports, toys and so much more are in full effect.

Official Opening Party of Up Your Alley - Friday, July 29, 2016HW_half795x675

For men of a certain mindset, we’re throwing an old school kind of leather party. It’s dark, it’s devious, and it’s dangerous. The music is pumping, throbbing, hot and raw. If you miss the heyday of leather, we’re bringing it back for you with guys in head-to-toe leather and uniforms. Get in gear and get off your phone, or stay home.

Dancers will get loose and sweaty, and they’ll work you up into a feverish frenzy. Tip our sexy fuckin’ go-go sluts and see what they give you back. Sway to the pulsating beats to of DJs Robot Hustle (Bézier/Honey Soundsystem) and Josh Cheon (Dark Entries Records/Bézier/Honey Soundsystem) all night long – or, at least until the lights come on and you’re cruising on the sidewalk.

$10 for men in gear; $15 for men in street clothes. No tickets are sold in advance, just show up at the door for first come, first served entry. Let’s make this night legendary.

Produced by Folsom Street Events in association with SF Eagle. Keep checking this page for more information. Net proceeds from the door benefit Folsom Street Events and its charities.


Bay of Pigs



Official Saturday Night Dance Event

Saturday, July 30, 2016

10:00 PM - 4:00 AM



Eventbrite - Bay of Pigs

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ROUGH is the new Official Closing Party of Up Your Alley Weekend!


With the announcement from P. Tyrone Smith that his signature event PLAY would be on hiatus this year, Folsom Street Events (FSE) took this opportunity to plan a new party, ensuring that an event of equal caliber could fill the closing party slot. With Mezzanine solidified as the venue for the event (just a short walk from the Up Your Alley fairgrounds), the promise of a full weekend is at hand.

DJ/Producer RUSS RICH and PAUL GOODYEAR will headline as the evening's sensational talent, mixing throbbing, pulsating beats all night long. An amazing laser and light show with a sensational decor set-up will transport you to another dimension in other worldly debauchery. This party is expected to sell out fast with a crowd of over 1,000 hunky leathermen, ready to get rough on the dance floor.

You must be 21 years of age, or older, to attend this event.
ID required for entry.
Tickets are non-refundable.

Eventbrite - ROUGH

2016 ENTERTAINMENT


ERIK WITHAKAY 11:00am – 12:30pm


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Erik Withakay is a San Francisco-based DJ/Producer bringing his K-game since 2010, working the trenches of the circuit, after-hours, underground, and bar scenes of the city. A resident at the legendary EndUp, and deep in the heart of the Castro, Qbar, Withakay has been a dynamic influence within the underground world. Check out his mixes online HERE.


SETH BREEZY 12:30pm – 2:30pm


DJ Seth Breezy is a young, talent, ready to explode. His fresh sound of new, mind-blowing music is sure to make you move for many years to come. 2016 is looking to already be a great year for Seth by landing solid gigs like Purple Party (Dallas), IML (Chicago), Up Your Alley (San Francisco) and Xion (Atlanta) [Halloween]. Seth believes that music and life is a journey. Seth's focus each set is to inspire you to dance down that path, rather than to just walk down it.


HAWTHORNE 2:30pm – 4:30pm


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Resident DJ at San Francisco's legendary after hours club, The EndUp, Hawthorne has graced the decks in New York, Miami, Atlanta and Chicago - as well as London, Paris and Amsterdam. He's also been to Omaha, Odessa and some of the most random places in the country. His belief that house music is universal is demonstrated by his willingness to travel almost anywhere -- even the most obscure spots in the nation -- to deliver some San Francisco house beats. For more on Hawthorne, visit him at FACEBOOK or SOUNDCLOUD.


DAN DELEON 4:30pm – 6:00pm


Billboard #1 remixer Dan De Leon is a powerhouse DJ, blending his unique brand of driving Tribal rhythms and hard-hitting House to mesmerizing effect. His magnetic appeal has taken him around the world delivering experiences that ignite the senses and leave in its wake a trail of melodies and memories long after the night has ended. Dan De Leon's debut original studio production "Show You" was signed by DJ Chus and released on Stereo Productions in 2007. His many productions and remixes since then have topped the Billboard Dance Chart and have appeared on the world's best DJ compilations including those of the preeminent Global Underground and the legendary Tommy Boy Records.

Vendors’ Map

2016 Vendor's Map